How to Grow to Over 5,400 Real Estate Agents Focusing on Culture with Next Home

Growing to Over 5400 Agents Focusing on Culture with James Dwiggins & Keith Robinson

Can you scale culture?

James Dwiggins, the Founder & CEO of Next Home, and Keith Robinson, the Chief Strategy Officer believe so. I was interviewed recently by James and Keith and had such a good time that I had to invite them to the show.

Not only have they built an extraordinary company but they are two great guys that care about the real estate industry, a lot.

In this episode, we talk about how simply caring about people can have an enormous impact on your business. Next Home has done a phenomenal job at focusing on the human in the business, whether that's the agent who works for their organization or the human buying a house. They've even popularized Humans Over Houses in their pursuit of building a human-centered real estate brokerage.

This is an incredible example to follow if you are a real estate agent who knows you've got to manage the perception in the community surrounding real estate agents. If you go to www.humansoverhouses.com you can see a great example of how to build a consumer-focused campaign to grow your business.

We also dive deep into trust.

It's never been more important to develop trust in the marketplace and what Keith & James believe is that if you can over-communicate with your audience, you can develop a greater trust in people.

It's ok to now have the answers to every question but by giving people a place to have an open dialogue, you can gain more influence because you're developing a greater trust with the consumer.

Real estate is changing and James & Keith are helping lead that charge in a big way to protect our industry.

To listen to this episode and others go to www.likegrantwise.com/podcast